Built for Farmers, by Farmers
We are shrimp farmers, researchers and data experts.
Diagnostics need innovation. Little has improved in 10 years, and we need practical solutions to operational problems.
Hadl was founded to solve this.
We build AI powered tools to help teams make informed decisions, modify SOPs and unlock the patterns in your ponds.
Today farmers, universities and corporations use our solutions to make better decisions and understand their shrimp and water in previously impossible ways.
Years of research
Annotated images
Litres of water analysis
Shrimp analyzed
Our Team

Alex Farthing
Founder & CEO

Dr. Julie Ekasari
Leading Aquaculturist

Novi Patricia
Computer Vision

Bayu Afnovandra
Plankton Expert

Estuningdyah P.
Shrimp Health Expert

Safira Evani
Commercial

Ika Fariha
Data Science

Theresia Agustina
Product Manager

Mirza Setiawan
Product Designer

Lucky Adiatma
Product Engineer

Tifan Dwi Avianto
Product Engineer